How Plasmic helped bl!nk empower clients with full freedom over their digital storefronts
As online merchants look for faster and more customizable alternatives to monolithic ecommerce platforms like Shopify, BigCommerce, and Magento, headless commerce has emerged as a popular solution. However, for many merchants, the adoption of headless commerce can be daunting and expensive, as it typically requires developer involvement. That's where bl!nk
bl!nk is on a mission to provide full freedom to marketers and designers over their digital storefront with a headless ecommerce platform that lets them effortlessly curate content while increasing site speed and conversions.
Back in 2021, the team at bl!nk was working on an MVP for a headless ecommerce platform that would simplify adoption of headless commerce, and make it accessible for non-technical merchants to build, maintain, and make updates to their Shopify sites with ease.
The team had a set of core product goals to create the best headless ecommerce platform for their clients: